Impact

Impact was designed to show up the simplicity behind a whole journey of searching and even a greater story, in fact as always, it's about the minor details that no one could see . Impact is a company specialized in the field of contracting and implementation, whose main objective is to keep pace with the creative projects that are produced by Insight and implement them as they should.

Our focus was all about The Leaning Tower of Pisa, the story behind that tower, and how much the bad execution could cause critical damages, was incredibly insane

The Leaning Tower of Pisa in Italy in the city of Pisa began its construction in 1173, and its construction lasted 199 years, and it was known as the Leaning Tower of Pisa because of its tilt and deviation about the vertical plane, The reason for this tilt is looseness and slump in the soil on which the tower is built.

This inclination appeared since the early stages of building this tower, but the architects continued to build on the basis of the same inclination, and in 1275 when they were building the fourth and fifth floors of the tower, the architects tried to move the center of gravity of the tower to avoid the inclination, but it seems that they did not succeed in doing so, and so far it is taking place Attempts to stop the tilt by setting up struts. Since 1990, the tower has been closed and tourists are prevented from climbing it because it is liable to collapse at any moment. The height of the tower is 56.2 meters above the ground. Its mass is estimated at 14,500 tons. The current tilt is 5.5 degrees, and the tower has 294 degrees.

The leaning mark in our brand design is a philosophy in itself, it has a story to tell and the amount of details in the story makes you always wonder about the importance of the correct implementation of projects, so that every number and every line, no matter how it is simple on a sheet of paper makes a big difference on the ground